Loulou La Mar was founded by Miami native, Daniela Agurcia. In 2019 she was diagnosed with Multiple Sclerosis which affected her way of living, both mentally and physically, in which she’s had to adjust her lifestyle by focusing on her diet, wellbeing, and overall stress control – which led to the creation of Loulou La Mar, a therapeutic creative release. She's always had a passion for jewelry and art, which you can see reflected in her designs and visuals.
Daniela solely ideates, designs and handcrafts all pieces, and all pieces are made to order. The material used is gold-filled and ethically sourced. 5% of all proceeds are donated to the National MS Society, funding critical research and programs that truly make a difference in the lives of people affected by MS.